What do buyers want from cosmetic and personal care brands? While consumer needs and requests are very diverse and abundant, the main theme is clear: innovation. With the ongoing rapid changes in the market and increased awareness among buyers, brands must be informed about the latest trends in the cosmetics and personal care industry.

Today, we are witnessing a very rapid growth in the beauty industry, and social networks have become a central point for discussions about cosmetic and personal care products, with many individuals using these platforms to share their experiences. Additionally, manufacturers use these popular platforms for advertising and selling their products.

Next, we will examine the most prominent trends in cosmetic and personal care products, indicating the rapid trend changes in consumer buying behaviors.

Green and Sustainable Products:

Sustainability has become a key issue in various industries, including the cosmetics and personal care industry. Consumers are looking for environmentally friendly products. Green products are made from fewer resources and non-toxic and sustainable raw materials. Furthermore, brands are striving to use sustainable, environmentally friendly, and rechargeable materials in their packaging.

An environmental awareness website has reported that 78% of consumers feel that sustainability is an important issue, and 55% of those consumers have stated that they are willing to pay more for environmentally friendly products.

Modern buyers and consumers understand how their daily routines and consumption habits impact the planet, and for this reason, they seek reputable brands that adhere to environmental and ethical standards. Buyers want to know if products are made from sustainable and environmentally friendly materials and expect brands to be transparent about this.

Pedram Chemical Group, with its production of environmentally friendly, sustainable, and globally compliant oleochemical raw materials, is always striving to meet the needs of producers.

Clean Beauty:

Every day, we see an increasing number of consumers examining the ingredients used in products. Therefore, it is predicted that the global organic products market will reach a value of over $15 billion by next year. This is what the beauty industry refers to as "clean beauty," a term used for skincare, makeup, cosmetics, hair care, and even body care products. Clean beauty has found its own special category on TikTok, with its top videos having over 4 million views. Generation Z tends to prefer diverse natural products.

At Pedram Chemical Group, we use natural raw materials such as coconut oil, soy, palm, and... in our product production and always strive to adhere to these principles in our productions.

Personalized Products:

Personalization is another important trend in this industry. Consumers are looking for products designed according to their needs and preferences. Manufacturers are constantly looking for diverse and new raw materials to use in the formulation of their new products. The marketing and research & development unit of Pedram Chemical Group is always researching and analyzing the market, synthesizing new products, and developing their own products.

Protective Personal Care:

With the increase in global warming, we are witnessing an increase in consumer concerns about sunlight and the rise of protective and sunscreen products. Protection from ultraviolet rays has long become a part of people's skincare routine.

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